Motorsport Marketing Events

Connect with your customers in person–and on a personal level–at our annual events. Sponsorships and vendor spots are available at several price points, and we handle all promotion and marketing at no extra cost.

 Classic Motorsports has expanded its hugely successful Monterey Kickoff event to the largest car week gathering in the East. Why partner with us on this event? This is the most effective and inexpensive way to make a big impression on the passionate, upscale classic car enthusiasts who flood Amelia Island weekend in early March. With an expected turnout of 150-200 cars and thousands of spectators and proven success with the flagship event in 2024, this all-inclusive show will start the weekend off right!

Our high-end four-day classic sports car tours provide the ultimate way to connect with enthusiasts who enjoy a more luxurious lifestyle. These getaways provide invaluable one-on-one time with our wealthiest and most involved readers. 

Why partner with us on these events? Use our tours to tie your brand to an upscale experience that not only directly touches a core group of opinion leaders, but also serves as inspiration for the thousands who follow along vicariously. 

 Our $2000 Challenge invites readers to build a car for just $2000 for a three-event faceoff: autocross, drag race and concours competition. We regularly see 9-second times in the quarter-mile along with winning innovation and teamwork. Why partner on this event? Since 1999, our most impassioned readers, brand ambassadors and forum uber-users have formed the backbone of this amazing event. This event is a major source of fuel for our social media and public relations engines and an incredible way to introduce your brand and products to our most influential Grassroots Motorsports super fans in an extremely meaningful way.

What is Wear Your Helmet to Work Day? Simple: It’s the one day of the year when we can share our passion with the rest of the world (or at least the office). Strike up a shock tuning conversation by the water cooler. Berate your cubemate because you can do a driver change in your endurance car quicker than he can move out of the way of your filing cabinet. Sleep in a meeting because your visor is tinted. You can even enjoy your safest commute of the year thanks to your trusty helmet. Working from home? Fold some laundry with extra head protection, and try not to scare your small children and pets too much.

The essential part of celebrating is what makes this event a marketing opportunity you won’t want to miss: Participants must share their festive headwear with the world under the hashtag #HelmetDay in order to win the day. At the end of the work day, we share our favorite photos with our audience and put our (helmeted) heads together to choose a winner to receive a band-new helmet from the sponsor.

*Date subject to change

 Each year we kick off the Monterey festivities with our own welcome party, filling neighboring downtown Pacific Grove with hundreds of cars and thousands of people. Why partner with us on this event? This is the most effective and inexpensive way to make a big impression at Monterey Car Week. Our cruise-in can put your company front and center at one of Monterey Car Week’s anchor events.

 The Tire Rack Ultimate Track Car Challenge presented by Grassroots Motorsports is the ultimate test of driver and machine. No rules. Run what you brung. All track and race cars are eligible no matter the sanctioning body. Our goal: See who has the fastest track car in America via this time trial event.

Why partner with us on this event? This event offers partners the ultimate way to interact with the fast growing race car and track day market in a powerful way. The event regularly attracts cars from top shops plus professional drivers.